subject: How to Get Started With Interactive Promotions [print this page] How to Get Started With Interactive Promotions
In today's aggressive interactive market of online broadcasting, social media, and search engine optimization, businesses are everlastingly seeking for new, creative ways to not only tempt customers, but nurture them by building valid relationships via Internet platforms.
Channeling interactive promotions on your website can give you the boost you need in acquiring and retaining customers. The main backbone of interactive promotions utilizes website banners, e-mail and SMS opt-ins, TV, radio, and other media platforms to create contests, sweepstakes and advergames that promote interaction between the brand and the consumer. It is meant to encourage brand awareness and consumer motivation, so that both the client and the business are ultimately content. With interactive promotions, the ratio between winning and losing tightens as both parties gain a win-win situation.
If you are a habitual online surfer, chances are you have experienced many examples of interactive promotions. Flashing banners that call attention to games and one-question surveys have proven to impress consumer decisions by engaging them with the brand, rather than orthodox advertisements that speak, but do not say much. By facilitating a bond with the consumer, you are supplying them a new way to express their thoughts and opinions for your business, which, in return, helps your business progress by directly appealing to exactly what consumers what.
As more and more enterprises begin to use online and even user-generated platforms, effectively using interactive promotions is quickly turning into one of the most efficient and practical tools in a marketer's arsenal. Interactive promotions work through e-mails, instant messaging, social networking platforms, and blogs to create ingenious campaigns that speak the best of your brand while giving you the highest rates of return on your investment. In turn, you are more probable to keep your customers by meeting them at their playing field via the media they already utilize on a daily basis.
Some of the other confirmed strategies used in interactive promotions are sweepstakes, instant win deals, banners and advergames. Sweepstakes, for example, have been around for decades as a miscellaneous marketing tool, but through interactive platforms, sweepstakes have become more effective in garnering online registration and imparting contestants the ability to visualize their prize through YouTube videos, games and photo slideshows. It helps the consumer see that you are being active in pursuing them but giving them enough space to ultimately make their own decision.
Instant win contests use the simple action of mouse-overs and one-click experience to bring immediate amusement and entertainment to the viewer. Branding messages are given a whole new appeal and, most importantly, one that the potential consumer or return client is readily accepting. Many enterprises have practically employed instant win strategies to up the ante on broadcasting brands, while others have been able to obtain valuable client information to grow a future audience.
Another favorable aspect of interactive promotions is the competency to track consumers. Many marketing agencies have begun to offer an array of technology and team of specialists who understand the number and statistics put forth by tracking systems. With tracking, businesses are able to optimize aspects of their interactive marketing campaigns and go where the money is headed or where it could probably blossom. They are an chief portion to any interactive campaign that is looking for a more masterly and contoured way of utilizing hard-earned finances.
The possibilities are endless with interactive promotions, but your chances with investing in them are likely to be higher with interactive campaigns than without. Begin your research and see what interactive promotions can offer you and augmenting in your business audience.
