subject: What Are the Various Web Design Techniques to Do Online Marketing? [print this page] What Are the Various Web Design Techniques to Do Online Marketing?
Web design companies create compelling designs that encourage your website visitors to stay and explore and convert clicks to sales. Online marketing is a strategy that has to be adopted by every website at some point of time. It is essential to drive visitors to your site.
Web design is not only about having pages visible on the net but also involves many other features. Various features and techniques of Web Design to promote online marketing are as listed below.
Search engine Optimization (SEO)
One important feature is optimization of images and W3C(World Wide Web Consortium) validation. Optimised web pages are 100% better than non-optimized ones and hence much more efficient. It means that the web page will be visible twice as fast on a slow dial up connection. This will decide whether a visitor will stay on your page for a longer time or will pass up your page and move ahead.
Next effort is to make your site search engine friendly. This implies that it is rich in content and contains less of fancy animation. Search engine optimization is at the forefront of web design efforts. They try to make use of keywords that will ensure a high ranking on search engine result pages (SERPs).
Search Engine optimization refers to making changes in your web site so as to ensure maximum visibility on search engines. By analyzing keyword density and link building, you can create search engine friendly pages that will give high rankings on search engine result pages.
E commerce
Next tool for marketing are some excellent E-commerce web design solutions. They are e-commerce web design software to create online shop presence for e-commerce transactions. The shopping cart e-commerce web design solution comes with a back office, secure, password protected content management system.
E-mail Newsletters
Generating sales from current customers is much simpler than finding new customers. A powerful sales tool is to send catchy, informative and interesting e-mails to a target audience that actually wants to receive information from you.
An easy way is to set up an address book in your favorite e-mail site, but it cannot be reliable enough to send out e-mail to hundreds of recipients.
Your e-mail campaign will include setting up a database of contacts; creating a HTML formatted e-mail template and finally mailing your message. E-mail needs to be sent from a powerful server to ensure reliability and must reach directly to email Inbox rather than the spam folder.
Pay Per Click
Pay per Click is a form of marketing where you only pay for clicks converted to sales. It is an effective way to save your advertising dollar. PPC is a paid service that ensures top ranking on web search engines through sponsored results, depending on how high you bid. You will need to research on keywords, monitor activity of competitors and bid for the best search result positions for your web site.
Thus various tools of online marketing are used by web design companies to maximize traffic and sales.
Fiona Livnat is an author with expertise on varied subjects like Web Design North East. She has over ten years of experience in writing. Her commitment to help people is reflected in her writing. For more details please visit Marketing North East
