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We've been talking about the interest in "embedded" VRML--small VRML windows in regular HTML Web pages--and the promise they may hold for breakthrough graphical content. There are so many new and important ideas to share in this lesson,3D Models I hardly know where to start.
John is struggling to forge the basic concepts of viable Web-based entertainment. To make Web advertising more entertaining is one thing, but his greater vision is of entertainment products linked to advertising. John wonders whether the audience is really interested in better advertising, or rather in better entertainment which creates a vehicle for an advertising sponsor. He imagines a future (and not a very distant one) in which people will drop by a Web site for entertainment just as they turn on the television today, and he is working hard to develop content that makes commercial and technological sense for such sites.
But if Web advertising itself is to be made more compelling, John believes that banner ads must yield to "interstitials." These are the kinds of spots we already know from television, advertisements that seize the entire screen for some period of time. Interstitial spots can deliver sound because they are not competing with anything else on the screen, and John argues that sound provides 60 percent of the impact.
Mondo's "Dancing Dudes" piece is absolutely fabulous. When I first saw it at an event a month or so ago, the whole crowd broke into applause. It starts with a banner embedded in a regular web page.
We've been talking about the interest in "embedded" VRML--small VRML windows in regular HTML Web pages--and the promise they may hold for breakthrough graphical content. There are so many new and important ideas to share in this lesson, I hardly know where to start.
John is struggling to forge the basic concepts of viable Web-based entertainment. To make Web advertising more entertaining is one thing, but his greater vision is of entertainment products linked to advertising. John wonders whether the audience is really interested in better advertising,3D Models or rather in better entertainment which creates a vehicle for an advertising sponsor. He imagines a future (and not a very distant one) in which people will drop by a Web site for entertainment just as they turn on the television today, and he is working hard to develop content that makes commercial and technological sense for such sites.
But if Web advertising itself is to be made more compelling, John believes that banner ads must yield to "interstitials." These are the kinds of spots we already know from television, advertisements that seize the entire screen for some period of time. Interstitial spots can deliver sound because they are not competing with anything else on the screen, and John argues that sound provides 60 percent of the impact.
Mondo's "Dancing Dudes" 3D Models piece is absolutely fabulous. When I first saw it at an event a month or so ago, the whole crowd broke into applause. It starts with a banner embedded in a regular web page.
When the user clicks on the characters, the music starts playing and they begin to dance. After a few seconds of dancing, the screen in replaced with an interstitial spot, and the animation continues in a larger frame.
Finally, the interstitial is replaced by the sponsor's home page.
