subject: Tips of having relevant and correctly formatted content on your site [print this page] Tips of having relevant and correctly formatted content on your site
Google is the world's premiere search engine and currently is accounts for about 70% of the total online searches. If you run a business or a service then you really need to pay attention to this article because it can bring you more business. The internet contains so much information that it would take a person several lifetimes to read a fraction of the information, it needs the best organization possible. Google, Yahoo, and Bing are the three largest search engines who are now responsible for hosting almost all internet searches and also making sure that we can find what we are searching for.
Getting your site in front of viewers all comes down to how well it is optimized. SEO, also known as search engine optimization, is ideal for people who are trying to get visitors to their site and don't want to pay outrageous prices to get them. Unfortunately, SEO is one of the fields where there is too much bad advice going around for someone who doesn't know any better to be able to tell the difference. This article will introduce you to some basic SEO pitfalls to stay away from.
The first SEO mistake is trying to make the website really flash heavy. Sure, flash will wow some viewers, but where SEO is concerned it really doesn't help. While flash looks neat for those humans reading your site, it's invisible to search engines so your site isn't likely to get crawled.
Search engine spiders are looking for content and they'll go elsewhere if they don't find any. It's the only way to achieve a higher place in the searches. Flash can really dress up your site and you don't have to get rid of it completely if you just use some graphics along with the text so that the search engines approve. Remember, the more text you have, the better it is.
If you don't perform your keyword research correctly then your entire campaign will be worthless. Basically, with the wrong list of keywords, no matter how great you are ranking, you won't make any money. Have fun trying to convert untargeted visitors; it is almost impossible to do. Basing your site around words that aren't being searched is a fast way to not see any results. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won't win the race. All you need to do is find keywords that are being searched for and give preference to ones with less competition. To assist you with your keyword research, several companies have keyword tools that you can use online for free to compile a keyword list for free.
Avoid shady SEO consultants who indulge into unethical practices. You will find that companies offering SEO services are all over the place these days. Some of these companies are legit, but some use methods that don't consider ethics to go about SEO. You don't even come to know about this until your site gets banned by search engines. So if you plan to work with SEO consultants, only hire the ones whose reputations precede them and who will give you progress updates on a regular basis. The more transparent they are, the better it is. All in all, when it comes to SEO, you should always be ethical. Don't be one of those webmasters who isn't aware of the damage done to your site by using unethical methods.
Keyword stuffing is highly looked down upon and will label your site as a spammer. You should also know that using copied content will turn readers off and the search engines will penalize you, too. Whether you're a do-it-yourselfer or you wish to hire an SEO professional, just know that it's always about using the good SEO techniques.
