subject: Getting the Best Results From an Autoresponder [print this page] Getting the Best Results From an Autoresponder
Reap the benefits of your email marketing campaigns with the help of effective autoresponder usage.
The first thing to keep in mind is that you don't want to use your autoresponder in a way that's going to annoy your subscribers. It's a typical mistake among new (as well as not so new) marketers to abuse their list by sending out too many offers, which results in lots of people unsubscribing from the list. When it comes to emailing your list, you have to aim for a middle ground; stay in touch with them regularly, but don't make them feel like your spamming them. Not many people will appreciate receiving three emails from you in one day, for example. You have to give your list members some room to breathe so that they know where you're coming from, and where you're going. Don't expect people to embrace your offers right away; let them absorb your messages at their own pace. Aside from your offers, you also want to give people freebies and useful information, so make sure you strike a good balance. Next, do a test run of the autoresponder service on your friends and family so you get an idea how it works. Becoming confused can easily happen if you don't know much about the service and you don't want to make mistakes with your real list members. So before putting the service into action, it makes sense to test out all of its features. As you run the tests, your comfort level for operating the autoresponder will raise allowing you to get the most from the service.
If you're not loading your autoresponder with messages ahead of time, you're not making use of its most important feature. What really makes autoresponders such as Aweber so powerful is the ability they give you to create email messages that can be sent out precisely when you want your subscribers to receive them. Following up with your prospects and customers is the only thing that will help you close more sales or get more leads, and autoresponders make it easy for you to follow up.
When you have a group of follow up emails all ready to be sent out, anyone who signs up for your list will then automatically receive them in sequence. This means that you only have to create these emails once, and after you've loaded them into your autoresponder, the hard work is done with.
So if you're involved with email marketing, there are many advantages to using an autoresponder, as this will make your tasks much easier.
