subject: Elements Of Internet Marketing Success - Not Just Web Hosting Alone [print this page] Elements Of Internet Marketing Success - Not Just Web Hosting Alone
Thinking of setting up a new website and establishing your web presence? Setting up a website is the easy part. But you are not going to taste success just with a website alone. There are various components that are critical to your online success and if these elements are missing, you may be headed for failure. Let's take a look at the different elements.1) Choice of domain name. Many people underestimate the importance of a carefully chosen domain name. If you know anything about search engine marketing, you will choose a keyword rich domain name. Such domains are easier to rank in the search engines and you get the benefit of having a steady stream of free unpaid traffic for your website. Alternatively, you may wish to consider the branding angle. Your domain name should reflect your brand name. Choose a catchy name that is easy to remember. 2) Professional looking design. Establishing a web presence isn't just a matter of slapping together a few web pages and calling it a day. Your image is also very importance because web visitors are going to judge you based on your online appearance. For this reason, always do what you can to enhance the overall look of your website. Pay attention to the small details such as logo, buttons, font size and colors, etc. The design should blend in with the corporate brand. Try not to use free templates that are available for download everywhere. You risk damaging your reputation and credibility. Pay a good design to get a custom design out.3) Autoresponder. Besides having a great looking website, arm yourself with various marketing tools such as autoresponder. One great advantage of having a website is that you can automate various processes. The marketing process can also be automated with a tool such as an autoresponder. This is an email marketing tool that allows you to load a series of follow up emails to your prospective clients. In doing so, you free up resources (i.e. time) and increase sales. Commercially available autoresponders may cost you a small monthly fee but the potential returns far outweigh the cost.4) Web stats. Web stats are a must. Without statistics, it's like flying blind at night. You won't know how your visitors land on your website. And you won't know what they are doing on the site. Comprehensive stats will reveal important information about your web visitors - what keywords they use in the search engines, what information they are looking for, what products they are more likely to buy, etc. Business executives tend to spend a lot of time analyzing the web data they have on hand. Sometimes, they may identify opportunities that they have previously missed. Fortunately, almost all web hosting plans come with web stats these days.
