subject: Buying An LED Sign To Build Rapport With Your Potential Customers [print this page] Buying An LED Sign To Build Rapport With Your Potential Customers
How can you use advertising to build rapport with your customers? The entire point of building rapport with your customers is to let them feel that they can trust you. People who trust you will spend money with you. I propose that you can build trust with your potential customers with LED signs. Now that may seem like a weird concept so let me break it down to you and explain how LED signs can help you with your bottom line. When it comes to rapport we first need a definition. Rapport is basically having someone learn to like you. To be on the same wavelength with a person. To be in sync in the way that you think or act. People generally like three kinds of people in this world This first type is people like them, the second is people they admire, and the third are people who like them back. Now what in the world does this have to do with advertising and LED signs? Everything! You see a great LED display in front of your business can let your potential customers know that you have things that they need. Whether you are advertising milk for a store, or kids services at a church. Your signage lets people know that you are like them and that you can help them.Next your sign lets people know that you have things that they want. This hits on the admiration part of rapport. You may have some special on a very expensive item that they normally couldn't afford. Your sign lets them know that even though it is expensive it is something that they want, and they deserve. Your LED sign lets people know that you like them back because it tells them all the ways that you can help them. It is a proven fact that as we drive our eyes are drawn to LED displays and we are programmed over and over as we drive past them again and again. There is really no better way to get your message out than by using an LED sign for your business. Even though there is a cost factor to consider when it comes to putting up LED there is also a profit factor to think about. After installing these kinds of signs the famous chain "Walgreens" experienced an 18% growth in sales. If your business would like to see similar results then maybe an LED is the way to go for you.
