subject: Using Twitter to Drive Traffic to Your Website [print this page] Using Twitter to Drive Traffic to Your Website
A successful Twitter marketing method should incorporate a balance of many but complementary elements. Ensure the right combination with the next list of ingredients for a great Twitter Internet marketing recipe.
1. Relevant, instructive content. You do not continually need to move out looking for new, interesting content to promote on Twitter. Your company likely by this time has produced a bunch of existing content that may be leveraged.
Twitter is the perfect channel for giving out and promoting:Tips obtained from a website post.Information on future events.Research from the latest paper. Webinars with marketplace philosophy leaders.Interesting statistics from journalists releases.
For example, Top Rank carried out a Twitter marketing strategy to promote website content for any consumer that gives content to press shops. Each day, Top Rank created about 3 to 4 tweets highlighting the most attention-grabbing and absorbing components of new blog posts, with links to these posts. In a mere 3 months, the client increased its followers by about 64% to over 1,500. The tweets ended up being responsible for above 1,000 visits to the website in the same time frame.
2. Relevant, enlightening articles that are not yours. In addition to sharing your special content from sites, papers, press releases and the like, utilize content from outside sources as well.
Staying informed on the latest gossip from across the whole sector doesn't really need to use up lots of additional time. Subscribe to sector publications' e-books to be given recent content in your inbox. Sign up for RSS feeds of many distinguished sector sites to get notified of fresh content. Set up daily Google Alerts for a couple of appropriate terms to be given recent news articles and website posts.
It's as simple as highlighting a really fascinating area of the article or site post - i. e. a startling statistic, a fast tip, and offering a link to the original source.
3. Merchandise offers and promotions. Twitter will be a realistic traffic generation channel for transmitting promotional messages when used in conjunction with extra types of content.
Offer timely product sales details and coupon codes, because the character of Twitter permits fans to answer promotions promptly. Give exclusive offers to build a sense of ownership amongst followers, and supply Twitter users an incentive to respect your brand.
One company utilizes Twitter to send product coupon codes and fresh merchandise details on a daily basis. On top of these tweets, this company also utilizes Twitter to supply urgent service and draw out consumer feedback. To this point, the company attributes $3 million in earnings to Twitter
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