subject: Aweber Vs. Mailchimp: Which Is Better For Email Campaigns [print this page] Aweber Vs. Mailchimp: Which Is Better For Email Campaigns
As an Internet Marketer you are probably always on the look out for a way to run your campaigns more efficiently and cost effectively. No online business is going to be successful without traffic and one of the best ways to get that traffic is with an effective email marketing campaign. The use of auto responders and list builders has become a standard practice. The top two are Aweber and MailChimp. If you want to know which one may be better for you read on to see a comparison of some of the most important features. Then you can judge for yourself.The attraction to MailChimp initially will be the fact that unlike Aweber it is free to join. They offer a great free trial for emailing up to 500 of their subscribers. For people with little start up capital this is a great way to start. Aweber will cost $1 to join and the trial period is quite short then it jumps to $19.99 a month. Design tools are an important part of email marketing. If you are a good web designer then MailChimp will be a place for you to make your own forms entirely from scratch. They also have a GUI tool for beginners with no experience to use. This tool allows you to make very professional looking pop-ups and other designs. The templates are great.Aweber is not that user friendly for those of us who like to be creative. In order to add a personal touch to any design you have to a bit code breaking. This takes up valuable time. Some of their pop-up code will not work with all web browsers which means you will have to manually change a few thing in the code to get the best results. For a novice this would be impossible to do.Another feather in the MailChimp cap is their flexible interface for designing HTML emails. They will even host the images for you. That being said the one flaw in all this greatness was the fact that it is a lot slower than Aweber because of its UI. Finally one of the things that becomes important as you become more experienced as an email marketer is the ability to track your numbers. With Aweber the tracking is phenomenal, you can tell who opened it and what links they clicked on. MailChimp uses a rudimentary system reminiscent of the way you received gold stars in kindergarten. They place a star by the names of subscribers that open the email and nothing more. in this they definitely lose the edge to Aweber.Conclusion For a new email marketer who really doesn't know how to do all the things necessary to run a good looking campaign, or don't have a big budget the MailChimp will be a good place to start. More experienced and established marketers would do better at Aweber.
