subject: Yes, You Can Turn Social Media into a "Virtual Party" For Branding, Leads and Sales! [print this page] Yes, You Can Turn Social Media into a "Virtual Party" For Branding, Leads and Sales!
Due to the friendly nature of social media, I like to think of it as a "virtual party". If you treat it as such, you will skyrocket your social influence which translates into brand awareness, quality leads and more sales.
If you went to party and wished to standout and grab attention, here is what you need to do:
Dress to impress
Be Interesting
How to Dress To Impress on Social Media
Well, your website, blog, Facebook page, Twitter account (you name it) are your virtual party costumes. As you know, first impressions last. Make sure to waaw the crowd and give them every reason to stick around longer and learn as much as they can about you and your business.
On social media, you need to send your visitors the "I'm trustworthy" message by:Providing your perosnal photograph and REAL contact informationCreating a design that really speaks for your brandDisplaying seals for the Better Business Bureau, anti-hacker technology alongside other well reputed third partiesOffering simple and easy to read help instructions and FAQs sectionHaving your own hosted domain name versus taking the free sites routeIn other words, if you want to dress to impress on social media, strive for excellence in the look and feel of your pnline presence. And hey, if you haven't done already, it's worth your while to revamp your Facebook page and Twitter profile. I have seen some businesses come with the most creative ideas to enhance their social appearance. Be exceptional and you will standout.How to Become Interesting on Social Media?In the previous section, I discussed the importance of having a killer social appearance but that's not enough. Let's get back to the party example to clarify what I mean: If you dressed like a movie star but sounded utterly boring, rude or inconsiderate, people will be turned off in a matter of seconds!In social media, bieng interesting translates into content. Here are some common sense yet often forgotten great content ingredients.If you want to create "interesting" content, it should beCompellingInformativeFunAuthenticDiverseAttractively presentedOffers easy-to-apply tips and advisesIn future articles, we will be addressing each of these elements in details. For now, I recommend that you take a deep look at your content and see which of these ingredients are missing.I often see blog post that are so much fun but you learn nothing out of them! On the other hand, I see very informative but equally boring posts. All of the above elements are equally important.So, make sure to incorporate all of them in your virtual party for optimal results. Enjoy partying!http://www.articlesbase.com/social-marketing-articles/yes-you-can-turn-social-media-into-a-virtual-party-for-branding-leads-and-sales-4394198.html
