subject: 10 Keys to Building a Social Media and Web Presence [print this page] 10 Keys to Building a Social Media and Web Presence
Filed Under Announcements, Best Practices, Networking and Marketing Strategy, Outside the Box, Search and Social, Internet Marketing
Larry Bruner Seven years ago in November 2003, I began my online networking exploration on Rise, a new social web site which was, along with Linked In, one of the first social networking and business networking sites.
It wasn't until 2006, after I'd already joined a number of additional social networking websites, that I learned that these sites were the precursors of a much larger social media phenomenon. I also learned about the importance of blogs, explained by Darren Rouse in his video which I embedded in Not Ready for Social Media Marketing.
Third Blogiversary I launched this blog , Online Social Networking, in November 2007, and yes, I am celebrating my third blogiversary.
In Social Media One Bite at a Time and 7 Tips for Winning the Social Media Marathon, I discuss the social media mindset and some of the social media strategies I've found very helpful.
Building My Social Media and Web Presence
Here is a list of my 10 top strategies for building my social media and web presence:
1. Partnership - Building relationships though blogging, online social networking and social bookmarking sites.
2. Content - Writing and publishing well thought-out and occasionally useful articles on my two blogs.
3. Search Engine Optimization - Ongoing keyword research and SEO. 50% of all my web site traffic comes directly from search engines.
4. Diversification - Creating a presence on diverse social media sites and cultivating diverse web site traffic sources.
5. Innovation - Experimenting with many ideas, some worked out and others flopped while avoiding urges to follow the crowd.
6. Boldness - Haven't been afraid to test the limits of social websites and social media strategies. Twitter removed @larrybrauner from their search results, Sphinn terminated my account, and Facebook sends me sweet little love messages when I become more ambitious than they like. All I can say is, "C'est la vie." Meekness isn't a good quality in a marketer.
7. Planning - Always researching and frequently reevaluating and refining my web marketing and branding plan. Flexibility must accompany social media and web marketing planning.
8. Attitude - Persevering, staying upbeat and focusing, even when I didn't feel like it, such as when my Dad passed away last year, or when my search engine traffic dipped during this past summer.
9. Tools - Taking advantage of a variety of social media, SEO and web analytics tools.
10. Widgets - Integrating social media with my blogs through using website widgets.
Thank you for partnering with me and helping me all these years with my social media and web marketing efforts. :-D
Share Your Social Media Strategies
What are your most successful strategies for building your social media and web presence?
