subject: Importance of Social Media Optimization [print this page] Importance of Social Media Optimization Importance of Social Media Optimization
Search Engine optimization SEO, a well known term for every one. In simple words it is a technique to bring any site in top ranking of search engines for a key word or key Phrase. A lots of work we have to do to get best organic result. The Google and other Search Engine became more smarter so we have to be more intelligent and quick learner of pattern and preferences of search engines. A new term or work has been introduced to the SEO i.e. Social Media Optimization SMO. Google and Bing has confirmed that before serving result to user we consider activity of searched term over Social Networking Sites as well.
What is social Networking site ?
Social Networking sites are those sites where most people join and share things about them via their profile and write about their daily activity. Social networking sites are one of the most important medium of promoting your online business. Most popular Social Networking sites are Twitter, Facebook, Orkut, LinkedIn, Youtube etc.
Why these sites are so important ?
In today's competitive world its very important to be active on these sites because result of Google/Bing is affected by these activity as these social media content help to serve more real results. I will explain the importance via an example. Suppose that I am following a person working in any web design company and I searched for a web design company then the result shown by search engine will include that persons activity for Web Design company also. There is no doubt about influence of social media on SEO. It helps us in branding also because it helps you to market your name and let all others to know.
How to work with sites for better results?
you create a list of clients and friends in your small e-mail account which you are going to use for social profile and then when you make a profile, then the list of all the clients and friends will automatically appear and then you can add them as your friends and can follow them.
Create an complete functional account. Means be active and always keep writing something relevant, ask question, answer others question. As much you will be active that much traffic will be directed to you.
Being a part of SEO we can not forget about quality content including your targeted Keywords. Prepare quality content and publish them. Quality content make a platform to promote things with help of that content itself. A new content always gives you opportunity to monetize your site. Please don't ignore the relevancy.
Invite every one you already know as friend, client, customer or in any way. Send request all the person you think can help in expanding your business.
Keep publishing about your company, its services, achievement, good recruitments, Offers, potential client and all the good things. Make sure all content including text, pictures or video should be neat and professional because your page will be the medium of communication and represent your business.
Social media helps you a lot but for that you have to monitor things consistently.
