subject: Text Message Marketing: The Answer for Smaller Businesses [print this page] Text Message Marketing: The Answer for Smaller Businesses
In each company in order to be productive need to form their popularity and service via operative promotion and advertising. But what about if there are a lot of bigger businesses out there? Or more well-established brands? Although your service or product is competitive without efficient marketing tool you will have limited number of clients. But thanks to text message marketing, smaller business do not need to spend so much on publicity to its selected clients or market.
In truth advertising is a must to each company. Even bad publicity is welcomed. But nowadays the price of advertising firms is costly and involves a lot of man power. These advertising companies generally cater to middle sized to larger business as to them that is where the profit is. That's why small and starting companies have a hard time competing and growing their company. Smaller businesses like family owned business or business that caters to only its community will need to spend a lot for publicity. But where can they get the sufficient money to? Ad firms ask for a rather hefty amount of money since marketing campaigns are costly and time consuming.
SMS marketing makes it easier for smaller business to spend less on radio, television, and print ads, and focus more on their existing customers and advertise to new customers at a cheaply and with a better reach. With mobile text message marketing on the other hand, you get more than what you have paid for. Now that is what we call a good deal. Thank technology for the innovations of the mobile phone since today, you hardly ever find anybody that does not have a phone. Plus people do not leave their phones behind and take them almost everywhere, so if you are a business owner then sending a text message to a thousand people near your restaurant just a couple of hours before lunch time would definitely increase profits. Surely out of that one thousand, a couple of hundred will surely take the bait.
This kind of marketing is a form of viral marketing that uses short codes on a database. The only thing aside from hiring a firm that specializes in this style of advertising, is procuring your customers contact numbers so that you would be able to send those text advertisements. Though it is possible to get a list of random numbers in an area, though this broadens the scope of your ad it may also not reach your desired customer.
This is the only drawback that text messaging marketing has so far but otherwise it is quite dependable. Any operator can modify the ad depending on his preference. And the good thing is that you do not need to spend for television ads any longer, just a radio ad here and there, a couple of print ads and posters, and then text message marketing all the way. So if you are a small or medium sized business owner, mobile marketing may be the best way to go for you. It is fast, it is low-priced compared to other advertising packages, and you can send the message yourself.
