subject: Text message marketing: What makes it preferable over others? [print this page] Text message marketing: What makes it preferable over others?
There was a time when internet through PC's was the main form of marketing communication. Now the same thing is being done by mobile marketing professionals within the mobile marketing space. We all know that mobile phones are one of the basic necessities for the human beings. There are more mobile phones than computers today and the accessibility to the mobile phones is more than that to the computers. Text message marketing has evolved as a successful and profitable medium for marketing, advertisement, and communication today.
These days a lot of businesses and organizations are looking for a feature called text-to-screen which according to the marketing professionals is an exceptionally useful feature contributing to the growth in mobile marketing. Often you must have noticed commercials on TV or radio suggesting you to text a mobile keyword to the respective service in order to avail more out of it. In such cases, you are required to text the keyword to a short code. The importance of short codes, keywords, and numbers can't be ignored in mobile text message marketing.
It's relatively easy to send messages to the same customer base that you have prepared for text message marketing. The businesses and organizations find it easy to build text message marketing database for sending offers to the same customers anytime in future. One of the main reasons why text message marketing is preferred is the high open rate of the text messages.
With a platform like Trumpia you are allowed to filter messages and also block flagged phone numbers. With the help of the very popular text-to-screen feature you can collect the phone numbers of multiple users straight into your Trumpia's database. Using this database for the built-in bulk SMS feature will further help you keep in touch with your customers using text message marketing. If you are looking for text message marketing for promotions, notifications of events, and distribution of coupons for your targeted audience Trumpia has a comprehensive platform to provide your mobile marketing campaign needs.
You will be astonished to know that the response rates in text message marketing are rising and are expected to grow higher in the near future. Thus, sending text messages to a large number of people will ensure that your message open rate is dependable. It's easy to get your messages forwarded to your mobile phone and email address simultaneously.
Text message marketing has not one but many advantages over email marketing where most of the messages can be marked as spam which is unlikely with text message marketing. Due to the strict opt-in policy by the Mobile Marketing Association, all subscribers are to be messaged only when they are truly opted into the distribution list. Text message marketing gives you the opportunity to interact with your potential customers and enjoy their participation on a higher level. Text message marketing is an effective form of marketing and advertisement that is preferable over many other mediums. It's a useful marketing tool for building a positive brand image in less time.
