subject: Categories Of Search Engine Optimization [print this page] Categories Of Search Engine Optimization Categories Of Search Engine Optimization
In the recent era search engine optimization (seo) is most important way of website promotion. There are lots of competition for getting good rank on the search engines, so it is very difficult to get good ranking of keyword in the search engine like Google, Yahoo and Bing. But well designed and proper search engine optimization strategy makes it possible. When you choose any of the search engine optimization strategy, you have to make sure about your decision because it changes frequently.
Search Engine Optimization (SEO), strategy of strengthening the visibility of a website on the list of search engines like Google, yahoo and bing. It refers to some marketing tools for the preparation of a website to improve its position relative to the outcome of pages of search engines and directories.
There are Two categories of Search Engine Optimization
(a) On page Optimization
(b) Off page Optimization
On page optimization:
It's a method that allows a Web page receives a good ranking in different search engines. On page factors are directly associated with content of the web page and construction of the website.
Properties Of On page optimization:
Title Tag : Text under html tag , which is displayed on the top left corner of the browser window. Search Engine uses this title tag to link with the search result.
Meta tag description: Meta tag description is defines as , it gives small description of the web page.
