subject: Keyword Research For Beginners [print this page] Keyword Research For Beginners Keyword Research For Beginners
We all know that if you are into any sort of internet marketing, finding the right keywords to use in your marketing is the only way that you are going to get found by other humans. Doing keyword research is very important, as it helps you to understand who your target visitors are and what they are looking for. It also helps you to see how frequently they are searching for products.The reason you need to do keyword research is mainly to see what your target market is looking for. It doesn't help to guess, as just changing a word in your keyword phrase could bring you a lot more visitors. A good example is the keyword phrase 'pictures of ballet dancers' gets a lot more searches than 'images of ballet dancers,' even though they mean the same thing.There are many different tools available on the internet to help you to conduct your keyword research. Some are paid and some are free. A very good free one to use is the Google Keyword Tool. Other good ones include Wordtracker and Keyword Discovery.All you need to do here is type in your keyword, and the tool will tell you how many people search for that keyword each month, and it also gives you other valuable feedback like the amount of advertising competition for the keyword phrase.It is all very exciting when you find keywords that get hundreds and thousands of searches every month, but here is where many online marketers make their mistake. Keywords with the highest searches are not always the best ones to use. Most of the time these types of keywords have so much competition, that you using them won't make any difference to your marketing efforts, as your article will just get lost in the crowd.You will have a hard time getting good traffic if you always target high traffic keywords. Rather pick keywords with lower searches, lower traffic and most importantly lower competition. At least in this way you can be assured of getting at least some traffic.The bottom line is to make sure that you target the keywords that you are sure you can rank for, due to the fact that they are not very competitive. You can always work your way up to the more competitive ones once your website gets a good ranking.Without the use of keyword research and keywords, you will forever be a struggleing online entrepreneur, so make sure your skillset includes learning how to do this.
