subject: Tips on Improving Your Email Marketing Campaign [print this page] Tips on Improving Your Email Marketing Campaign
An effective email marketing campaign can promote customer loyalty and trust, boost brand recognition and increase revenue. With an efficient email marketing software package to aid your campaign you will achieve a better return on investment, or ROI, than more traditional marketing campaigns that include print, radio and television advertising. Here are some tips to help optimize your email marketing campaign.
Remember to include your opt-in' link in all your email documents. From standard email correspondence to your home page, an opt in' link should be easy to recognize and attractive to potential clients. Always include incentives to make opting in' beneficial to your prospective customer.
Don't make your Opt In' Form too daunting. By asking too many questions right away, people will start to waiver in their decision to opt in and may become suspicious as to why you are requesting so much information. Keep it simple, straightforward and easy to navigate and you'll get better results.
When sending out a newsletter, remember to publish back issues on your website. These past issues may ignite interest in potential clients and persuade them to opt in' to getting future issues.
If you have a shopping cart, add an opt in' link and explain how members get discounts with a promotional code. This increases your mailing list as well as provides you with important data regarding what your client is purchasing and how often. This information will help you better target your future email solicitations.
Send out a survey. By using an interesting survey that provides an incentive for participating, you can learn a great deal about your target market as well as monitor the effectiveness of your email campaign. Make sure to include questions not only about your products but whether they like receiving newsletters, coupons, and other email marketing materials.
Segmentation is crucial to an effective email marketing campaign. The more information you have about your clients, the better you can categorize their wants and needs. This leads to more personalized emails and greater return on investment.
Always have an Opt Out' option. Good will is essential to the success of any business. If someone wants to opt out', make sure the process is quick and easy. However, make your opt out' page attractive, to remind customers of why they were originally interested in your company. And remember to always ask why they have decided to opt out.' This will give you vital information on the effectiveness of your email marketing campaign as well as some insights about your company overall.
With email marketing, you can successfully reach a much larger audience for substantially less money than with traditional marketing campaigns. Making your campaign effective depends entirely upon how aggressively you attract new clients, how you treat existing clients and how you brand your company as a loyal, trustworthy business that values its clients. By following these steps, you can increase your email list as well as make each part of your email marketing campaign more effective.
