subject: Are You A Best-In-Class Organization ? [print this page] Best in Class Businesses are usually the most profitable and succeed in meeting their objectives. What are some of the things that Best-In-Class Businesses do to improve their results? Best In Class companies pay great attention to their business processes and develop productivity tools to enhance their operations.Best in Class does not only pertain to businesses and sales but also to charitable organizations and not-for- profits in improving their contribution rates and donor communication. The use of technology is key to that success in meeting sales or donation objectives. As a start when analysing your business processes consider how much is repetitive activity that does not add value to the organization and depletes or demotivates employees. Employ the principle of entering data once and using it many times through database design and management. Some of the enablers to allow this to happen transparently are good Customer Relationship Management (CRM) software in conjunction with your telephone system. This is accomplished through screen-pops, email integration with your CRM system,real-time web visitor tracking and analytic tools. Small businesses can operate as nimbly as Fortune 500 companies when they have their core competences supported by technology. When you are seeking assistance for your organization one of the credentials you can be comfortable with is the Microsoft Gold Certified Partner and the Microsoft Small Business Specialist designation. Assisting you to do what you do better and competence is what these certifications convey.. When choosing your technology partner you get a security blanket as well as assure you are up to date with the latest,effective integration of your telecom and computer support. To become best in class you need a partner in enabling your organization to be Best In Class by leveraging their experience and staff without having to hire additional staff or consultants.