subject: Google Rankings: How Often Must You Renew Your Content? [print this page] Google Rankings: How Often Must You Renew Your Content?
While tabulating stats for its rankings, there are certain things Google likes and certain things they don't like. Among the things considered a positive when forming their rankings is fresh and regularly revised content.
Simply put, when a site does not get much in terms of brand-new content presented on it, Google begins to frown on the worth of the website. This leads it to drop in the rankings.
The apparent question that arises here would be how regularly does content need to be adjusted when wishing to see a positive influence on Google rankings?
Probably the most flippant explanation would be the greater the content is changed the better. Certain webpages or blogs are changed everyday and that beyond a doubt has an impact on the Google ranking. When you are continually updating a website or blog, this will have an observable effect on traffic to the webpage. This makes the site look popular and the search engines take note.
That said, it is not important for daily content changes to be made in order to see results. Oftentimes, it is the quality of the content on the webpage that is among the most essential factors. The higher the quality of the content the greater the odds will be that the Google rankings will reflect positively on the webpage or blog. In short, high quality content will trump poor quality content that is more frequently updated. When it comes to Google rankings, the quality of content is king.
In fact, Google is beginning to become a little more strict when it comes to the quality of the work published on a website, blog, or article directory. Poorly written or spun material is no longer going to cut it. That means greater care and attention will be required when adding content to the internet.
Here's one reason why high quality content is so important: more people will link to it. This could be a huge boom for your rank. As is always the case, links are indicative of the popularity of a particular site. The better your content then the greater the odds you will see links pointing to your website or blog.
This does raise questions with reference to what is high quality content. The answer really is self-evident. High quality content would be that content which is interesting, original, informative, entertaining, and even humorous. In short, the content must reflect writing that possesses some worthiness. You never want content embodying an impression of being a tired retread of material. That would not work very well in terms of drawing in the attention of others on the web.
While no one knows for sure what type of decision process goes into the final determinations of Google rankings, it's safe to say high quality content has its worth. As such, those wishing to secure a valuable presence on the web ought to put a lot of effort into crafting quality content.
