subject: The Advantages of Outdoor Advertising Media [print this page] The Advantages of Outdoor Advertising Media
Outdoor advertising includes billboards, posters, airport ads, bus signs, outdoor ashtrays, mall posters, transit trailers, stadium signs and many more.
Outdoor advertising is a necessity for many businesses. If you only advertise in your store, you won't be able to advertise to local prospects and those driving or walking by.
You can get a lot of business from passersby who stop in to your store on impulse. Of course, some of those customers get those impulses from seeing your outdoor advertising, usually in the form of a network of signs or billboard.
Unlike other advertising mediums, the audience viewing outdoor advertising is often bored, looking for something to read or interact with. You can't switch off an outdoor advertisement. People can turn off the TV or radio, they can't turn off billboards and other outdoor posters.
Outdoor media is considered to be one of the oldest advertising mediums, and recent technology has provided the opportunity to develop creative, eye-catching messages to the targeted viewer.
Case studies prove the right message in the right place at the right time generates sales. Whether promoting new or existing products or personalities, both local and national companies know by dominating the selected target area and moving the message closer to the customers purchase decision, outdoor media works.
New technologies have turned one of the oldest advertising mediums into one of the most cost-effective, high-impact advertising mediums available. It's one medium where shear size and results are worth consideration.
One new form of outdoor media in South Africa has caused quite a conversation and stir within the outdoor media market. Being both beneficial to the advertiser and the environment has its own new set of benefits. Ash n Ad has introduced a unique outdoor ashtray that is perfectly designed to showcase A4-sized advertising. It is fast becoming an ideal new media space to get your message, brand, business or product noticed across many different locations and environments.
Advertising anything outdoors means 24-hour exposure to the public eye. Outdoor advertising signs are not temporary or periodic, but rather consistent and non-stop. The public is always reminded of its presence and displayed message.
