subject: Learning Email Marketing Tricks that the Pros Employ [print this page] Learning Email Marketing Tricks that the Pros Employ
Have you ever received email from a major retail store & forgot to subscribe to the list? Did you rejoice when it dawned on you that the e-mails were member's only coupons for 30% off of 1 item in your favorite store? What about those business e-mails inviting you to attend a webinar, or email marketing directly to you to tell you about a new product/service? Do you remember ever signing up for these mails?
Most likely you don't remember signing up for an email marketing campaign. Honestly, you probably wouldn't have agreed to give someone your email address if they told you that you would be getting daily or weekly emails from them. But if they asked for your e-mail address while showing you discount coupons or asked for your e-mail before you could actually download the free e-book, you'd immediately want to hand over the address above. More over, you may have realized that you never gave any e-mail address, & finally the lights come on and you remember you posted it in a classified ad on a free listing's site back in May.
These are all being used by professionals to get your e-mail address. Why? Because studies show that the e-mail lists are invaluable. With an email marketing list, it is completely possible to reach your target audience within a matter of minutes. You can present, tantalize and instruct via emails and if you don't, the brand recognition is worth it's weight in gold.
Tons of potential prospects and customers will come to you after seeing your e-mail in their inbox. It's not because they read it and will be taking you up on a distinctive offer, but more so as they subconsciously felt as if you're a safe place. They've seen your name emerge again & again as they arrow through their inbox without realizing your company's name appears in their field of vision & creates a good feeling of security for them.
Professionals, individuals & large companies/corporations are using these strategies each and everyday to catch & hold your attention, increase your online as well as offline sales & also build brand acceptance & credibility. If you're hoping to have the same effect on your customers or clients, you simply have to create an opt-in box on your website & offer them something that's only available to those who put their e-mail in the box. It is those easy email marketing strategies that work for months or years to come & you can use them to grow your business just like the professionals.
