The job of a good search engine is to do its best to accurately match the keywords of a human user with relevant Web sites. It stands to reason, then, that those Web sites that feature frequently-searched content - content that is optimized - will rank higher in search engines than will other sites.
In the SEO process, content optimization describes most of the hands-on work done to make unique documents place well in search engine rankings. For the purposes of search engine optimization, content either exists or has to be created, or both.
Much to my surprise after significant time and effort I continued to receive little to no traffic from search engines, even after completing on page and off page optimization. One day I stumbled across the Scribe SEO Content Optimizer plugin for WordPress and decided to check it out.
This is where Content Optimization comes in with a big role to fill up. Fill up audiences' mind with lots of knowledge about a specific topic, business, product, services or simply just explore the familiar or unfamiliar things. Because of these, it is very important to belong on a high ranking on search engines. The more visible your page on these ranks, the more chance of being chose by search engine users.
As been said, the main goal of many sites for content optimization is to have a high rank in search engines results especially in major ones like Google and yahoo. It may seem daunting but anyone with the right know-how can be able to pull it off. One of the challenges is to maintain the balance of the quality and quantity of the content.
It all comes down to a numbers game. You will have to optimize for a specific keyword that will drive the most traffic to your site. Find keywords that are relevant to your site and then optimize your site according to these terms.
We all like to go through those articles, which have interesting titles. More the attractive title, more people will show interest to read it out. So, before anything, focus on the title. It plays a very important role and helps a lot in drawing traffic to the site.
You can spread some similar words around also, but remember to concentrate particularly on the one main keyword for each page. Once this is done, or at least an initial draft, you can place it into the required html pages testing your menu and text links as you go.
Without good web design, you are going to have a hard time keeping customers on your website. Avoid busy graphics and shun animations. Pop-ups annoy potential customers. Good design fades into the background, allowing your content to be the primary focus.
