subject: Article marketing – How to drive more traffic to your website [print this page] Article marketing How to drive more traffic to your website
How effective is your search marketing strategy? In the relentless quest to increase their presence online many companies combine paid and organic search tactics often to good effect. They reach their individual campaign goals and they achieve a healthy return on their marketing investment.
But if you're looking for a proven and affordable way to keep sending more visitors to your website over the long haul - and increase profits it definitely pays to include article marketing in your planning. By sending out a steady flow of useful, informative articles more people get to hear about your company, you drive more traffic to your website and your reputation grows.
So why is article content writing such an effective tactic?
For starters, it's free. According to Quora.com 250,000 new web pages appear every day and the price of keywords is skyrocketing all the time. By marketing yourself with articles you bypass the costly paid search bidding process.
Secondly, once you've established your presence in the search rankings, it's easy for prospects to find your articles. And in addition to indexing individual article pages, the engines pick up your submissions to online directories too, so you reap the benefits of viral linking.
What's more, by posting informative and useful articles online companies showcase their expertise, arouse curiosity and encourage prospects to click through to their website. Once there, they're ready to learn more about your unique offering.
Here are 4 steps to get you started:
Do thorough keyword research
Today's online prospects often know exactly what they're looking for. That's why you'll find it's essential to uncover the keywords they use to search on. Armed with this knowledge, you can write keyword-rich article content your prospects will find and want to read.
Avoid keyword stuffing
Keyword stuffing is a thing of the past. It's unethical and the engines will simply not give a good ranking when they come across it. Most article directories recommend you aim for a 2%-3% keyword density in your article content writing. Roughly speaking, that works out at one keyword in every 100 you write.
Create useful content
Aim to entertain and inform in your articles. Any professional SEO article writing service will tell you that whilst using good keywords matters a lot, good content is king. It's the best way to build up your credibility in the eyes of your prospects.
Build links to your web pages
Links are the fabric linking all of us on the Internet and they give your articles tremendous viral power. Take advantage of the linking power of article marketing. Article directory sites offer a resource box where you can link back to your website and drive traffic there. Add internal links on your web pages too.
Are you ready to increase your online presence and drive more traffic to your website? Try these 4 steps and you'll soon see the results. Good luck with your article marketing!
