subject: Some Basic Features On Microblogging E-commerce Platform [print this page] Some Basic Features On Microblogging E-commerce Platform
Yesterday China electronics wholesale company ePathChina's Yide Huang shared us with the assumption to carry out the e-commerce on microbloging platform.No matter what the detailed e-commerce form is on microbloging plarform,there are some inevitable basic features on microblogging e-commerce platform,according to the ePathChina's CEO.
1, Brand display and Product display
Microblogging store can show products, activities, group buy information through the multimedia in the micro-blog, which is similar to the synchronized browsing and consumers can share their shopping experiences with friends. It is just like the Pampers interactive wizard on Facebook. People can click to buy, rather than simply click to watch.
2, Micro-groups - similar to the community, circle, tribal.
On the one hand it can give people a reference of evaluation, on the other hand it can provide people professional guidance and trust. The establishment of branded micro-group can attract large numbers loyal customers to voluntarily contribute,extract and create business information, and then spread throughout the country.
3, CRM customer relationship management
Microblogging brings many opportunities and challenges on customer relationship management. The reason is that on the one hand, the dissemination of information is unordered and fast, on the other hand, the traders need to listen to more businesses and timely feedback from consumers.
4, Social Promotion
Marketing campaign, based on microBolog and other social media will surely appear in the microblog e-commerce platform. In addition to the traditional methods, such as discounts, coupons, spike, transfer prices, etc., there are many other activities, for instance, the theme activities, the title sponsorship events, microblogging games, personalized small applications and so on.
5, The interactive management tools and search optimization tools
It allows users to publish their buying information by themselves (UGC), then the system will automatically match the recommended relevant information with users' demands; In addition, Merchants can also use the relevant system tools to optimize their product promotion, makes it easy for users to forward and comments.
As one reputable and reliable B2C vertical China electronics wholesale company and dropship supplier based on China, ePathChina.com will be always striving for supplying durable ,high-quality and cheap China electronics for the old and new consumers all over the world.
