subject: How Can Your Website Climb Up the Ranks on Google? [print this page] How Can Your Website Climb Up the Ranks on Google?
It not easy to operate an online business and it actually involves tedious tasks. This even gets more difficult if you're running your business alone. You need to have a very effective plan in order for your business to grow. If you want the web users to know of the existence of your business, you need to be on the front page of search engines like Google. This article will show you how your website can climb up the ranks on Google.
Determine the common questions of your target customers about the product you're offering. When looking for answers to their questions, most people usually have similar questions in mind. With this, you need to come up with a marketing strategy that can meet the demands and answer all the questions of your customers. Let's say a person is looking for a 3G mobile phone, the words that he'll most likely type are "3G phones" or "cell phones with 3G feature".
The next thing for you to do is to determine the words that are commonly used during a search then make a list. After you're through listing the keywords, you can already create a website of your own utilizing them. This simple process is called keyword research. Keyword research is a major factor in Search Engine Optimization and should not be missed.
Determine the questions of your customers through keyword research tools. There are several tools found in the Internet that can help you with your keyword research. One of the most popular among website owners is the Keyword Tool of Google.
When you have chosen a keyword tool, you can simply type in words that will best describe your business or product. The tool will then come up with a data showing the number of times the word or words have been typed in search engines within a day, month or year.
Aside from the data that the tool has provided you, you will also be provided with a list of keywords that are relevant to your business or product. It will show you how many times each keyword has been used. With this kind of data, it will be easier for you to identify the keywords that you should use in the contents of your website or blog.
However, you should not fill your website with too many keywords as it will just widen your limits and this will not at all improve your rank in search engines. Stick with the word or words which you think will give you the greatest advantage.
