subject: Doing an Email Campaign Right [print this page] Doing an Email Campaign Right Doing an Email Campaign Right
There are a few things small business owners need to know for an effective email campaign. Read on to learn how to send out emails to your customers and cients.10 Things to Avoid:1. Don't ever embed an image in an email. This will cause your email to be block by many email providers. Along the same line, don't send an attachment with your email. You should always use an embedded link. 2. Don't use all CAPS in your email. Make your emails conversational - don't shout at the reader (this is what CAPS implies.) 3. Don't use the word "Remove" in your email, use "Unsubscribe". Always give the person reading your email an opportunity to be removed from your email list. 4. Don't start your subject line with "Dear..." We will get more into subject lines in our webinar, however, in case you can't make it - this is a good tip. I know that when I see "Dear..." in the subject line I can almost guarantee that it is one of those emails telling me I just inherited a million dollars - yea right! Do personalize your email when possible with the person's first name. 5. Don't put ADV in your subject line. This is a dead give away and will land your email in spam filter grave yard. Speaking of subject lines - use one; don't leave the subject line blank. 6. Don't overuse punctuation in your emails - especially the use of explanation points! This goes back to making your emails more conversations. No hype. 7. Don't use HTML - use text. Many email programs encourage you to use HTML. I have done some testing on my own and my plain text messages have a much higher read rate. 8. Don't overuse HyperLinks. Each email should have only one place you want to send the reader. You will want to repeat the link at least twice, but no more than that and don't send multiple links. 9. Don't say "Click Here". If you are sending an invitation, say "Register Here" or "Respond Here." For other links say "We Invite You To Go Here". 10. Don't send uninvited emails. Most autoresponders have a double-optin. Make sure people have opted into what you are sending them.If you follow these few simple "don'ts" you will have a much higher probability of your message reaching it's intended audience.
