subject: How to find SEO companies who are more than willing to be of service [print this page] How to find SEO companies who are more than willing to be of service
Whether you have a website or some other online business venture, your goals are the same and that's to have specific traffic. You need to get your site optimized for the search engines if this is your aim. When SEO is done correctly, you get that targeted traffic and they'll also typically buy, too. However, if you are new to the whole SEO concept, then you might make mistakes that will harm your site on the long run.
Your aim should be for the search engines to like you, you don't want them to ban your site. This is why it's always important to keep in mind what you shouldn't do, so that you don't end up in a soup. So read on and don't make these mistakes if you want quality traffic flooding to your website.
Most new webmasters commit the SEO mistake of making the site too flash-heavy. While a flash on a website may look neat, it doesn't help you any with SEO. Many website owners try to make their site more impressive and appealing by adding a flash page, which obviously cannot be read by the search engines and therefore cannot be crawled.
The search engine bots are more concerned with content and if they don't find it they'll leave. It's the only way to achieve a higher place in the searches. You can still have your flash as long as you use text also so that the search engines can find your site. Remember, the more text you have, the better it is.
If you don't perform your keyword research correctly then your entire campaign will be worthless. The best SEO starts with good keyword research. How can you convert visitors who don't want what you have? You should never waste your time targeting any keywords that searchers aren't looking for. But again, if you don't research, then you'll end up with keywords nobody is looking for. Your keywords have to be words people are using to search, and they have to have less competition. To assist you with your keyword research, several companies have keyword tools that you can use online for free to compile a keyword list for free.
Another SEO issue to overcome is choosing a bad title and description, as these can reduce your overall search rankings. Search engines will look at your title and description to try and find a theme before comparing this to the text content you have within your pages and coming up with a results ranking that shows visitors how relevant your site is to what they're looking for. Compared to how they were a few years back, search engines have evolved and grown to encompass more complex algorithms and more stringent criteria for ranking highly, so be vigilant about the details.
So, if you want to simplify things, you can break SEO into on-page and off-page. As you gain experience you will automatically start to notice what works best for your site; but continue to add content and getting relevant backlinks. The more backlinks the better.
