subject: The Importance of Branding podcast [print this page] The Importance of Branding podcast The Importance of Branding podcast
Branding your podcast is one of the most important objectives that you will achieve before you market and promote your podcast. Effectively branding your podcast will send consistent messages to your audience, establishing your brand image and purpose.By taking the time to plan and brand well in advance of the release of your first podcast, your efforts will go a long way and quickly differentiate your podcast from similar offerings. Selecting a name for your podcast, securing a domain name for both your podcast website and blogger, picking colors, creating a logo, corporate language, music, sound effects, slogans, and voice-over imaging are all important aspects of branding your podcast.
Identifying Your Podcast Theme.Your theme is the core of your podcast and should conjure up some imagery and familiar iconography for your listeners.Writing your podcast description is a necessary step in the branding process. When you are drafting your podcast description, make sure that it explains the purpose of your show and the theme of your podcast. This description should be no more than two to three sentences long.
Selecting a Name - Personify Your Podcast.When selecting a name, be sure that the name of your podcast reflects the content that you are recording. For example, if your subject matter is about travel, your podcast name should be branded to compliment your show. To illustrate, a podcast about travel might be called Globetrotter, Passport Podcast, The Travel Guide, and so on. Make sure that the name you choose is also available as a domain name online. Try to make your name unique but easily understood and recognizable.
Securing a Domain Name and Blog Name.Once you have picked a name for your podcast, secure the domain name for your podcast. This is extremely important because interested listeners and inquisitive searchers will be able to find your podcast in Search engines such as Google, Yahoo!, MSN and others. As a reward for consistently branding your podcast, search results will display your website and podcast accordingly.To find out if the name that you are seeking is available, visit Network Solutions and conduct a search for the domain names that you are considering for your podcast. Sometimes, the name of the podcast comes from the domain name that you secured instead of picking the name first and then finding the domain afterwards. Always try to secure a "dot com" website instead of a .net, .org, or .biz. The .com extension is standard, holds more value, curb appeal, and is deeply ingrained in the minds of Internet users.
