subject: Track Your Website Statistics For Maximum Effectiveness [print this page] Track Your Website Statistics For Maximum Effectiveness
There are so many more things I'd rather be doing than tracking, analyzing and planning based on my website statistics. What a snore! However, the fun part is in the taking notice, taking action and then seeing the results. Every business owner needs to pay attention to how people are a.) getting to their sites; b.) how long they're staying; c.) where they're coming from; and d.) what keywords they're entering in the search engines.
Web site statistics can actually be a bit of a misnomer. The name makes them sound like an excel spreadsheet full of boring numbers that don't relate to website usage ... and some web stats packages can be just that: boring -- providing only the basic numbers about who's on your site. And please believe me when I tell you that all your success does not only lie on having the right search engine optimization strategies in place but a huge portion of your success is hinged on your continuous monitoring of the current status of your online marketing campaign and this can be done by regularly viewing your website statistics and traffic graphs.
All marketing strategies are completely dependent on statistics. Without stats you will not be able to make out which strategy worked best for you. Here I have mentioned some of the best performing tools that will help you monitor your website. To analyze your site statistics with this WordPress plugin, you need your API key. Once activated you can check all your blog stats on a single page. You will know which posts and pages are popular and how many pageviews you are getting. Learn where your traffic comes from and what link sends them off your site.
The Google Analytics visitor tracking code works in that it is able to monitor the number of hits, page views as well as the number of distinctive visitors that your website received on a weekly or a monthly basis. It is furthermore capable of tracking the number of lead conversions and sales amounts of your website given that your website is of the e-commerce kind. If you want to sell Internet Advertising spaces to some clients, they will be requiring to know about your visitor demographics and with you just guessing won't cut it and will just destroy the potential to be in the advertising business very quickly.
There are some statistics trackers that are free or very cheap, such as free hit counters; these are "off server" trackers, so their main advantage is in their pricing. However, off server trackers don't track with perfect accuracy, and they operate by "cumulative tracking", which is not as useful as monthly, weekly, or Date Range searchable tracking. AW stats is a comprehensive web log analysis tool that monitors unique visitors, number of visits, number of hits, number of pages accessed, amount of bandwidth used and includes all the benefits.
