subject: How Can Hoteliers Use Social Media To Their Advantage? [print this page] How Can Hoteliers Use Social Media To Their Advantage?
With the introduction of popular web services like Facebook and Twitter, there is a trend now in how businesses can communicate to their customers. Social media marketing is very important to today's tech-savvy consumers. And the hotel and travel industry is no exception. How exactly can hotels benefit from establishing their social media presence?
With social media, businesses have a very close connection with their customers because communication is not one-to-one nor does it require much effort. It used to be that customers phone businesses or visit their website directly to get information but with social media, information is pushed directly without requiring too much effort from both parties. For hotels this means that a tweet can reach thousands and even millions of people without spending a dime. But what kind of messages can be useful to hotel customers? Remember that unless people find what you have to say to be useful, they will also not bother liking your Facebook page nor will they follow you on Twitter.
Broadcast Information That Is Relevant To People
Yes you might be tempted to just limit your Tweet updates to a sales pitch shortened to 160 characters but this is not the way to go. People are turned off by this so make sure that you do not waste your efforts by doing this. Think of what can be considered as important information by your guests and use this as possible subjects of your social media campaigns. Learn how you can do effective marketing plans with the help of a hotel management software.
Talk About The Place And This Includes The Weather, Events, And General Happenings
Simple Tweets and Facebook updates meant to share the favorite local drink can be considered as useful by your foreign hotel guests. Your concierge is an expert in your area. Have more people take advantage of this by having the concierge share their recommendations on social media. It would be a shame to limit this to guests taking the time to call them up. You might think that the concierge services should only be made available to hotel guests but think again. When you have thousands of Twitter followers because they like your content, you create a readily available audience for your marketing campaigns. This can serve as your platform for broadcasting special promotions that your hotel would like to introduce to potential guests. Instead of third party hotel directory websites getting a chunk of the room rates you charge, you are able to market directly to customers. This allows you then to offer much more competitive rates because you are not paying commission. Discover other smart strategies to maximize profit with the help of industry experts from Frontdesk Anywhere.
