subject: What is a Drop Card? [print this page] What is a Drop Card? What is a Drop Card?
Using the Drop Card
One of the new and most effective offline marketing techniques is the use of the drop card. Now you might have heard of a drop card and may not have full understanding of what they are or how they work and that is why we decided to take the time out to let you in one what exactly these creative business cards are and how effective they can be for your business. First of all if you've ever seen a drop card on the ground and picked one up you would know exactly why they are so effective. Drop cards are made to look like real money on the ground. How excited have you ever been to be walking around somewhere and stumble upon some money? We know we have had it happen to us before and it is an exciting feeling to experience because it's money that you didn't have to work for. So imagine the feeling someone else would have when they see the money "drop card" on the ground, they are going to be excited, except this wont be free money it would be your information on the card telling them how to make money!
This method of offline marketing has the potential to give you an extreme amount of lead generation, sales and leads and all you have to do is discreetly drop the card on the ground and continue walking. Now that's what we call easy!Cedrick Harris (an internet marketing guru and top leader in my Lead System Pro akaMLSP) is a master of the art of the drop card. He even discusses it in his training series and shares not only use them but how effective they are if used properly. You can get drop cards in $1, $2, $5, $10, $20, and $50 and $100 bills and on the back of the card you are able to put the information of your choice. A great way to lighten the person up after they pick it up and realize it isn't real money is to have some kind of a catchy and intriguing question on the back. For example something to the extent of "Now that I have you attention, wouldn't you like to learn how to make this and more many times over? I can show you how" and then have your website address.
Now that you know what a drop card is and how they work you have to get the proper technique of the drop.
There are a few ways you can successfully drop the drop card. One way is to leave it somewhere you've been sitting on your way out, for example after you get up to leave a table at a restaurant or after you leave from sitting on a bench outside at a park. You can also just drop them while you're errand around town, grocery shopping, post office visits or any other things that you have to do throughout your day anyway. Another and what we think is a guaranteed way to get your drop card picked up is in a crowded place, like a sporting event, a convention or even the mall. Anywhere where a lot of people are gathering and there is a lot of traffic. All you have to do is drop it unnoticeably and keep walking and wait for those leads to flow in. You can do this with your regular business card and it wouldn't even have an effect, which is what makes drop cards so unique and so effective. With online marketing you have to always have offline marketing to go with it because if you don't you are missing out on a lot of other chances to catch leads. We love drop cards and suggest you take the time to get to know and love them too! The drop card can bring in a whole other stream of traffic and leads and that is what you need to be successful!
