subject: The Secrets Of Crafting A Great Offer For How To Sell Ebooks [print this page] The Secrets Of Crafting A Great Offer For How To Sell Ebooks
Once you have completed the creation stage, you need to understand how to sell eBooks by formulating an offer that is so irresistible the prospect is compelled to buy from you. By following a plan utilising methods that are proven to work, your hard work during the creation process will not have been in vain. Firstly, you need to make the offer as clear as possible. You need to keep what you are offering simple. If there are various different prices with several up sells and special deals, the potential customer could become so confused that they in fact do not take any action. And that means a lost sale for you. With this in mind, the second tactic is that you also have to present great value in the buyers mind. Produce a great eBook product that is valuable to the customer, add on some bonuses that are worth buying on their own, package it attractively and you will then be able to present something of great value. Whilst highlighting the need to offer value, the third tactic is to realise that all customers love a bargain or being able to get something for a low price or even free. If you can portray that they are, in fact getting such a bargain, perhaps not by reducing the price of the product but by offering excellent quality premium bonuses for nothing, then such a package will contain the necessary value in the mind of the customer. Don't forget the fact that you will be compared to other marketers, so it is important to make the effort to add that extra perceived value. Fourthly, it is important to explain why you are making such an offer. If you are adding a fabulous valuable bonus, tell them why. Explain how they will benefit even more through being able to use the bonus product. Don't just include a bonus because "everyone else does". Ensure you make it relevant and inform the customer why and how it will be of benefit especially to them. The next tactic can be very effective if used correctly and, don't forget, honestly. This is all about creating a sense of urgency. This can tie in with having the offer in the first place. The urgency can be time related or the amount of eBook packages available at a certain price. Now you have created the urgency, it is important to include the sixth tactic of telling the prospect exactly what to do. If you want them to buy, then tell them to click on the link or fill out the form. Never assume that they will know what to do. The seventh tactic involves having a strong guarantee. With buying on the internet, there is not the personal interaction as you have in a shop. You must give comfort to the customer that they can ask for their money back if they are not delighted with their purchase. Always make it a prominent feature of your marketing that every customer can buy with no risk. And as with eBooks, they are a digital product so you have no costs of shipping to bear if a refund is asked for. By using these seven tactics for how to sell eBooks using an irresistible offer, you will have a much greater chance for success than many who offer their product with no great enticement for the prospect to buy. By utilising a proven plan for creating and selling eBooks, you have the opportunity to create a very profitable home internet business for yourself.
