subject: Mlm Leads: Using Cds To Turn Email Subscribers Into Prospects [print this page] If you've been marketing your MLM home business online for a while, you've probably discovered the power of email marketing. By using a website or blog to build an opt-in list, you gain an audience that has the potential to grow your business exponentially.
The problem for most marketers though is that many subscribers get emails from dozens of marketers - not just you. No matter how great your email marketing is there will always be a percentage of your subscriber base that just won't open your emails.
So how do you get your subscribers to keep paying attention?
One little used technique is to offer a free CD when people opt in to your list. This CD can contain information about your business, an interview, or other valuable content. When a person subscribes to your email newsletter, you'll simply drop one of your CDs in the mail and go back to your other promotional efforts.
Recording and publishing a CD is quite inexpensive these days - in many cases, you can produce CDs for under a dollar each. Of course, it may cost a bit more if you use a professional recording studio... but this usually isn't necessary. You don't want your CD to come off as a slick marketing pitch, so overproducing your CD can actually harm you.
Why does this technique work? Think about the items you typically receive in the mail - bills, advertisements, coupons, more bills... it's probably pretty rare that you actually get anything of value in the mail. Your informational CD will be a great surprise to your subscribers and one that will make you stand out!
While your competitors are busy churning out email after email, try using this simple strategy. You will find that your list is more responsive and more of your subscribers will decide to join your MLM home business.
