subject: Is it necessary to have a blog to be wealthy with an ETSY store? [print this page] Is it necessary to have a blog to be wealthy with an ETSY store?
Owning an ETSY shop is an awesome way to be able to vend your handmade crafts as well as other goods and services online. However, just with any other form of online media; shoppers must have a way of finding your shop. If a client can't reach your online shop then they can't obtain your goods or services. Unfortunately the old saying, build it and they will come doesn't apply online. Clients have to have a way of locating your site. This is commonly referred to as Traffic.
There are many ways of creating traffic to your ETSY site. You can have Pay Per Click advertising. This is advertising which you pay for only when people click a link to pay a visit to your store. This is mainly the most pricey type of advertising. There is also banner advertising in which you locate other sites that are related to what you need to sale, and you advertise on them. Banner advertising is usually billed per view. Also you have free traffic. Free traffic is the most desirable kind. My favorite form of free traffic is blog traffic. I can create a blog for less than $100 per year and in some cases even for free depending on how much control I want of the material on my site.
Having a blog gives you a method of interacting with your clients while providing them with valuable information which they are looking for. Now blogs are extremely google friendly and google likes to give blogs high search engine ranking. This is priceless when it comes to search engine traffic. Keep in mind this is also free traffic.
Having a blog offers the best free or semi-free way of driving traffic to your ETSY site. do you find yourself asking, "how do I get clients to my ETSY store?" By having a blog you can refer your readers to your website to purchase your goods or services. This will usually result in a high percentage of sales because those visitors visiting your site were actually looking for what you have to offer.
Being prosperous with an ETSY shop requires building a relationship with your shopper base. Having a blog and adding informative and helpful content is one of the fastest and best ways to not only build your ETSY website but to build your reputation as a knowlegeable and reputable ETSY provider.
