subject: Airtel DTH: how to quit airtel [print this page] Airtel DTH: how to quit airtel Airtel DTH: how to quit airtel
my new yr resolution of quit airtel
Airtel DTH: how to quit airtel
,i have decided to ditch airtel dth,how do i do it?
just dont recharge account?or do i call and tell cc formally to disconnect?
help wanted.since its prepaid, i guess it is safe to stop recharging and forgetting about it.
As mentioned in an earlier report in exchange4media, eight brands have come on board as partnering or associate sponsors. Some of the big names include Castrol, Sony India, Hero Honda, Vodafone, Airtel DTH, Nokia, Maruti Suzuki, Philips and Pepsico, among others.
With so many brands jostling for mind space and eyeballs, there are also apprehensions of getting lost amid the brand clutter.
Airtel DTH: how to quit airtel
As Harish Bijoor, brand-domain specialist and CEO, Harish Bijoor Consults Inc, put it that most brands tended to do the obvious and what anybody else would also do.
Santosh Desai, CEO, Future Brands, too felt that there were certain creatives that were repetitive and "certainly annoying". This point was stressed on by Bijoor, too, who said, "Statistics prove that if the same creative repeats four times, it becomes irritating for the viewer, more than eight times, the viewer tends to get negative towards it, and if it repeats more than 12 times, a viewer doesn't even bother to watch it."
Offering his suggestion for brands to stand out, Desai said, "What is important here is to have a large number of creative units like the ZooZoos. What actually works is interactive and distinctive ideas essentially made to use the content to its advantage."
While disagreeing that brands would get lost in the clutter, Suman Srivastava, who recently quit as CEO of Euro RSCG, noted that it was not about being publicised or advertising when other brands too were advertising, as this happened all the time and was nothing new.
According to him, the World Cup would get the brands larger audiences, which in turn would help the brands majorly. However, the catch here was that one should take the help of different creatives to get rid of monotony, Srivastava said, adding, "There is no formula for a successful campaign, one needs to commit first. The World Cup 2011 is actually a wonderful opportunity for brands; some will use it mindlessly, while some will use it brilliantly."
Agreeing with this view, Bijoor, too said that creatives would take the cake since they connected better with the audiences. He suggested that the focus should be on the story. "Someone who is doing the obvious will definitely not be found anywhere; but someone who has the courage and idea to do the unobvious' will be the one who will stand out and dominate. The ability to do something new by adopting new and under-exploited mediums and doing something innovative is what a viewer wants. Spending more time on thinking is the strategy here," he added.
