subject: Touch screen Digital signage is better than touch downs [print this page] Touch screen Digital signage is better than touch downs
With the rise in the number of smart phones, the phenomenon of touch screen has become very popular. Now the concept has expanded beyond merely phones and touch screen digital signage is being used in professional displays for marketing purposes. The market research firms have made a prediction that the usage of this technology will grow in large numbers in every sector by the year 2013.
In the early days this technology was used most popularly in the field of education and in business conference rooms. However, today touch screen digital signage has grown widely and is being used at indoor venues as well as in the retail sector. It is expected that by 2013 this technology will become popular in many more sectors and be seen much more at both indoor and outdoor locations.
Experts are of the opinion that touch screen signage is a far better option than white boards which were used in the earlier days in academic institutions. Using this technology the teachers can create customized content for a particular subject or for a specific group of students. Rather it can be said that by employing this technology the study material can be adjusted depending on the requirement and size of the classroom at a particular point of time. Moreover, the use of touch screen digital signage makes it possible for the students to browse through the screens and gather information in the field of their requirement or interest.
The touch screen digital signage technology comes in digital screens of different sizes. They can be fitted according to the requirement of every professional display. The most common types of the digital signage technology are the resistive, optical imaging, projected capacitive, electromagnetic, bending wave, infrared and the surface acoustic wave. At this juncture it can be said that no single type is considered the best option for this new mode of promotion. All these have particular sets of advantages and disadvantages of their own.
The most important factor why the touch screen digital signage technology is better than the touch downs is that these digital screens are much more durable. They have a resistive nature which makes them suitable to be placed in outdoor locations. Another important advantage of this technology is that it is less expensive than all other forms of promotion if you are considering the returns on investment in the long run. It is expected that by 2013 optical imaging will become the most viable option in touch screen digital signage technology. In fact, it is expected that this form of digital technology will occupy around 25.6% of the total worldwide shipment of digital signage products. The technology of optical imaging will be used the most in conference rooms.
Generally optical imaging uses cameras to detect touch, gestures and also body movements. The particular sensory software is needed to determine the touch of the user. This technology is desired by the bigger organizations because they are very effective in cutting down unnecessary cost. Touch screen digital signage technology is definitely going to be the order of the day in the near future.
