subject: Beyond Black - Producing Color Business Cards Online [print this page] Beyond Black - Producing Color Business Cards Online
You will find good reasons why business card holders choose black texts rather than making use of other colours. For one, black exudes plenty of characteristics that crucial in business: professional, no-fuss and stylish. Secondly, black texts are simpler to read as compared to most if not all colored texts so there's less possibility of misreading contact details. The latter is especially essential given that business cards contain small fonts. If you are thinking about printing colour business cards online, there are alternatives that you can consider without having to sacrifice the benefits of black type. Playing with colors Placing even more life into your business cards using colors can be made possible by ink and colour choices for online printing. 1. Ink You don't have to remove blank ink completely. You may use black for the smaller texts and utilize colour to highlight type like your name and also the company logo . If you opt to do this, there are several inks which could give your business cards a quick makeover. You may opt to use flat solid colours such as red, tangerine, blue, chocolate brown or perhaps dark green. Or perhaps, should you wish to add a little bit more personality, it is possible to ask for fluorescent inks which result to eye-catching neon colours. Characters with shine are, alternatively, made with the use of metallic colors or pearlized inks. Another method of colouring type is thermography which doesn't just add color but also adds texture to the letters. This is achieved by heating resin powder on top of the type. These then solidify into kind of shiny jelly-like words which are elevated so that you can feel the type forms whenever you rub your finger over it. 2. Color choice Whenever you get into online printing, you might find a specification that could request you to state the colour choice you would like for the business card printing. There's 4/0 which usually means you get color front with blank back, this really is just like the typical business cards, with the exception that you will get the full front side printed with color to go with the black words, say full bleed orange or pale blue on the background. There is also 4/1 this means the front panel will be coloured while the back is printed using black only, whether they are just words or if you want a full bleed black layout at the rear side. With 4/4, you get the benefit of complete colour on both front and back sides of the business card. This selection gives you much more freedom with the colour play so you could stay with black type but change the colour of other elements such as background, logo design, inclusion of images and photographs, etc. As much as black commands class, style and legibility, colors attract attention that will create more mental retention. Just a little creativity without causing the quality suffer could work to your benefit significantly, particularly if your ultimate goal is to help to make your business cards truly be noticeable. Know your alternatives prior to printing color business cards online.
