subject: Newsletter Marketing for Dentists! [print this page] Newsletter Marketing for Dentists! Newsletter Marketing for Dentists!
If you would like the best (and easiest) way to keep your waiting room bursting at the seams with new patients, then you'll love this article.
That's because it contains the #1 dentist marketing tip that any dental office can have up and running in about 2 hours.
Here's this secret:
#1 Dental Advertising Tip: Hard Copy Patient Newsletter!
Why's a hard copy newsletter, mailed every month to your patients work like gangbusters.
Well, there are many reasons for this. Here a just a couple of reasons why this secret is considered The Dentist's King Kong marketing secret.
It Tells Your Patients You Care!
The number of way to show anyone you care about them is to invest time (and energy) in the relationship. This can be as simple as a phone call... an email... or a thank you card.
And your patient newsletter is all of those things wrapped up in one. Which tells your patients that you care.
It Gets Read and Has Value!
More and more emails are getting caught by spam filters, and being deleted before they are ever opened.
On the other hand, a hard-copy, black and white, paper and ink newsletter has value since it's something your patients can feel and touch.
And when you patient gets their mail, and sees your newsletter mixed in with a stack of bills, junk and other problems, guess what will happen to your newsletter?
It'll be the first thing they read. And the only thing that puts a smile on their face.
It Entertains and Gently Sells!
Key to a successful newsletter is to use what's called "info-tainment".
Which means you carefully combine entertaining your patient, with useful information.
And that's because your patients first and foremost want to be entertained. And when you can do this... and keep their attention... you've got a winning formula for your newsletter.
It Generates Referrals!
The best part of a hard copy newsletter is that it gets kept and passed around.
This means that multiple people can read it. And for that reason, it starts to generate referrals quickly.
Your Competition Is Not Doing This!
I'll bet not 1 dentist in 10,000 writes and mails their patients a hardcopy newsletter.
Which is all the more reason why you must start doing this.
Truth is anytime you can implement a proven marketing strategy (that your competition is not doing) then that's a golden opportunity for you.
