subject: BlackHat SEO – What Never To Do Or Get Banned [print this page] BlackHat SEO What Never To Do Or Get Banned
New website owners and existing website owners alike consistently make a very common, yet extremely costly mistake. They find a web designer first and then an SEO second. Unfortunately, these entrepreneurs do not realize that literally every single thing that goes into building a new website will impact your SEO campaign.
While there is lots of legitimate skills in SEO there is also those that can work but in the event you get caught using them the results can be disastrous. When search engine optimization became an issue lots of techniques were employed because at that point the search engines used a much simpler algorithm. As these tricks were used to exploit the simpler algorithms they were also served to make them more advanced. Lets look at a few tricks.
Cloaking & redirects are methods whereby you show one page to the search engine but a different one to the visitor. A redirect merely brings visitors to one page & then sends them to another page by refreshing the page with one on their site. Cloaking involves fooling a search engines indexer in to thinking that it is something else & getting the indexer to send false information back to its boss.
Using unrelated keywords is another trick when combined with the above mentioned tricks. By using unrelated keywords in this manner you can drive traffic to your site from multiple sources.
Other techniques involve overloading metatags with keywords or even hiding keywords in plain site on the webpage. A variation on this method is to shrink the keywords so that are little to be seen by the bare eye.
Using an excessively optimized landing page can also work. This is not the same thing as a legitimate landing page. In this case you use any & all methods to excessively optimize a single & use that to lead people to your site. This would involve using all of the above methods for this one page.
The final penalty for using the unscrupulous methods is banishment from the search engines themselves. Be cautious when you employ these dark methods for fear of this punishment. Being penalized is one thing but to not even be on a search engine in the first place is your worst case scenario.
