subject: Digital Branding With SEO [print this page] Digital Branding With SEO Digital Branding With SEO
It's a common misconception among people and marketers that whatever will work for offline branding will also work for online branding. This is not true at all because the latter would require you to have a more specific set of technical skills and knowledge, especially about the use of search engines and other related means of digital marketing.
Digital branding involves search, social media, and online advertising, but another segment often overlooked is online reputation management, which would be another form of search engine optimization. This involves optimizing for positive results when it comes to your company name, names of key personel, or that of your digital brand.
Reasons to use SEO aren't limited to rankings. Increased visibility is the key to succeed in branding, both offline and online. Offline, this can be done through repetitive advertising which means advertising in every medium available offline. You need to fill the minds of the consumers with your brand. Online branding, on the other hand, would use websites and blog advertisements to successfully do the imprinting job. However, this is easily said but hard to accomplish for the online market is much more divided than its offline counterpart. If you cannot identify what market to advertise to, you will waste your efforts and still fail to build your brand correctly. Search Engine Optimization or SEO can help you not through repetitive advertising but through increasing your ranking in Search Engine results. This is done through the use of search terms and well-placed ads in chosen websites. The search term that allows you to top the Search Engine results would be your brand online.
How to Use SEO. Through SEO and Search Engine results, you can build steady visibility and awareness for your brand among the online market. However, even if you reached the top already, you need to make it stay that way. You need to hold on to that spot for as long as you can otherwise there will be nowhere else to go but down. Your goal when you employ SEO should be to appear in the top ranks through the keywords or phrases that you used in your website content.
Other Non-SEO Means. PPC might be considered as a substitute for SEO. However, you cannot expect it to give you the same effective brand building results that SEO can give you. Since the Internet allows for easy communication and socialization, social marketing should also be used. Other online advertising techniques can also be employed but nothing would beat the benefits of SEO.
Whether you focus on social media, advertising or seo, your online marketing efforts will be the most beneficial if you incorporate both to develop your digital brand.
