subject: Why Should Your Health Club Implement an ID Card Program? [print this page] Why Should Your Health Club Implement an ID Card Program?
Odds are that you have seen how multinational corporations, medium sized businesses and small companies have introduced ID card programs for their staff members and customers in the form of identification badges, loyalty cards, gift cards or even discount cards. But, have you ever seriously considered implementing an ID card program in your health club? If you have not, then the following article will convince you of doing so.
Those plastic or PVC items may perform an important role not only in helping you identify your staff members and distinguish them from visitors and guests but also as a tool to enhance brand awareness and increase sales.
One of the main reasons why you should implement an ID card program in your health club is that it allows you to develop targeted campaigns and promotions that can be tailored suit to your pampered customers' needs. As you daily gather information about the last health club services your customers have opted to enjoy (sauna, soothing massages, Turkish baths, anti stress therapies, Pilates movements and so on), by introducing an ID card program you not only provide your customers with a higher sense of security as you show them your preoccupation on not disclosing their personal information to strangers, it can help you study which services are the most required ones and then organize especially developed marketing campaigns to promote other services or offer "health packages".
Other important reason is that and ID card program allows you to effectively reduce your advertising and marketing costs. Both loyalty and plastic cards are great and affordable means to enhance brand awareness and increase sales. Customers, and especially health club customers, like being pampered and feeling special and these kind of cards make them not only feel that way but also create the idea that they are being offered an extra service for their money. Whenever they want to enjoy a massage or have a spa treatment session, they would not think it twice to choose your health club.
In close relation to the above mentioned benefit is that by offering your customers with a loyalty or gift card or a discount card, they are more likely to purchase more often from you than from another health treatment provider. As we have already said, and ID card program makes your customers feel special and intelligent when making a purchase decision. Especially in your kind of business, that is more associated with pleasure than with a need you need to satisfy, it is very important to make your best effort to make them feel that they are making good use of their money every time they decide to pamper themselves... guilt free!
