subject: A Guide to Increasing Your Video's Traffic [print this page] A Guide to Increasing Your Video's Traffic
In this article, we are going to discuss how to drive traffic or visitors to your online videos. If you are creating and publishing videos online to promote your business, you will find this article useful.
Driving traffic to your videos is really not that much different from driving traffic to any other page. There are a couple of methods that are unique to video, but the good news is that you probably know how to do 90% of this stuff already. It is helpful to know that search engines have yet to develop the ability to index the content of videos. That means that you have a fairly limited number of things that you can do to increase their search rank - and those things are all fundamental to optimizing any web page. You want to target keywords with decent search volume and relatively low competition to get the fastest natural search traffic. When uploading to sites like YouTube you will need to make certain that your keyword phrase is not only in the description and title of the video, but in the filename of the video as well.
Use these options wisely, as they are the only parts of the video page that you can influence. Build backlinks to your videos the same as you would to any other page, using your keywords as the anchor text. This will help the video get ranked in the search engines, which is one of the ways you'll get traffic to it. Another important step you should take is to promote your video to more sites so that it gets more view counts.
Sharing your video on Facebook or Twitter, or even in a blog or sending links by email are all good ways to ensure your video gets seen. By sharing your video as much as possible, even when the traffic you generate is already traffic that "belongs to you", it will still increase your video's comments and views; something that will help the video rank higher in the search engine results. The more views your video receives; the more comments that it generates; the higher your video will be ranked by the search engines. Once this process reaches a tipping point, the video can go viral, at which point the traffic will really take off. One more thing that can be done to increase traffic to your video is by taking advantage of "video responses". Many of the video sharing sites let you post a video as a response to another video that's already on the site. Because the "response" videos get listed beneath the video that has already been posted, people who watch the first video will be exposed to yours.
The key to making this process work is to post responses to popular videos. Your video won't get much exposure if you post a response to a video that isn't very popular. You can ensure that you receive a good amount of traffic to your own video if you post a response to a video that has a high viewing rate.
This shows that there is a lot more to generating traffic than simply posting a video. You may have to "nurse" your video by promoting it until it starts generating its own traffic.
