subject: How To Master Keyword Research [print this page] How To Master Keyword Research How To Master Keyword Research
The actual fundamentals of how to master keyword research are pretty straight forward once you understand them. Let's start with the meaning of what is a keyword. Essentially it is any word or combination of words a searcher types into the search engine query box.
What is a long tail keyword?
They are several keywords strung together like: How To Master Keyword Research. Recent statistics show us 94.3% of search queries are keywords of the long tail variety. Search engine spiders will scan your site in search of relevant content matching up to the keywords that people are looking for. In searching for information, people will type in long tail keywords like in the following example: if you want a recipe for chicken Kiev you don't just enter chicken into the search engine.
The searcher is more likely to type in:
* how to cook chicken Kiev
* chicken Kiev recipe
* recipe for chicken Kiev
What Are People Looking For?
You may wish to start with using the free keyword search tools that are available like the Google tool or the Bing search tool. Many of the keyword tools you pay for do have some additional functionality you won't find in the free tools. Both the free and paid versions of the keywords tools don't always bring back the truest data.. To properly master keyword research you need a tool to deliver the best accurate results possible. First off let it be known that "the secret research tool" does not exist..
The key on how to find targeted keywords is their RELEVANCE factor.
Relevancy is the key to master keyword research. The keywords have to be relevant to the consumer plus the product or service being promoted.Relevancy is the key to master keyword research. The keywords have to be relevant to the consumer plus the product or service being promoted The objective is to uncover keywords with some decent search volume and the slightest competition. When we're talking low competition, we mean under 5000 in competing websites. The lower the number of "actual competition sites" the chances increase of you getting to the first page of the search engines.
To determine your actual competition be sure to type in your long tail keyword within quotation marks such as "master keyword research". The returned results is given as 1 of 28,296 and this is your competition your up against. While that may seem like a lot of competition it does not mean you can't achieve the first page. You're going to have ensure all proper Search Engine Optimization (SEO) strategies are in place and basically be better than your competition.
