subject: How to use games as an online marketing strategy [print this page] How to use games as an online marketing strategy
Everyone loves a game. No matter what our age, we can't resist the infectious combination of challenge and entertainment provided by any kind of game. From board games to card games, competitive sports, quiz shows, pin ball, bocce, musical chairs and relays - the variety of games enjoyed all over the world is enormous and growing every day. Of course one of the most well-known and widely played varieties of game in modern times is those that are computer-based. Since the ownership of personal computers became more widespread in family homes during the early 90s, so too did the development and sales of computer games begin to increase.
Today we play games on websites, from our hard drives, on our laptops, iPads and mobile phones. Right now, millions of computer games are being played everywhere. If you're a company eager to devise a new, unstoppable online marketing strategy, it's time to start engaging your existing and potential customers in a spot of friendly play!
Games are one of the most useful and popular online marketing strategies in the family of viral tactics because, on a basic level, they make everything more fun. Since games are enjoyable, as well as providing information about your company, product or service, they are very likely to encourage sharing between consumers, especially if prizes and incentives are involved.
When designing a game as part of your online marketing strategy, it's important to consider the following elements. To be fruitful and spread enthusiasm about your product, your game should be challenging, but not too challenging, and must direct players toward your website in some way. Your game must also include some reward to encourage people to play it and share it. An incentive might be a free sample product, discount or download. At the end of the game, the player can be directed to your website to claim their prize and learn more about your company or product.
Once you think about it, it' easy to see why games are such a wonderful option in online marketing. Not only do they offer your customers pleasure, a sense of achievement, and a reward, they also promote your product in a way that is more likely to inspire customer recall than standard advertising techniques. The more appealing the incentive, the more likely they are to return to play again and again, as well as share the game with friends and colleagues which will provide effortless online marketing success for you and create a sense of community within your client base.
