subject: Twitter/facebook affects your website rankings [print this page] Twitter/facebook affects your website rankings
The search engines spilled the beans that linking on social networking and webpage ranking are impacting each other directly. Google and Bing accepted this fact, which was alleged by the companies dealing in SEOs worldwide. To get such an authentication from the biggies of this field is globally acclaimed significant step in World Wide Web.
In this constantly varying web world, such information is very crucial for all sections involved in digital marketing. The complete incident will be scrutinized to understand the ranking pattern of the search engines through social networking. The search engine representatives confirmed the following:
Organic search and page rankings are adjusted after the engines catch special or sudden rise in popularity among the shared content. The authority of a social networking user could be under the scanner or highlighted in case, their particular article is liked or retreated frequently beyond certain number of counts. The followers of such member may be under tabs to find out the relevance of the tweets or likes, the reason for such high count can be traced as well.
Authority of the person sending such high number of tweets or referenced articles is considered. Internet allows us to mask real identities at a certain level, so if well known identity is associated with these web likings, Google and Bing do consider what is legitimate or not.
Priorities of links are assigned after considering the individual involved in the popularizing of particular site on the network. In certain scenarios Google highlights the page ranking as per the author and popularity of the web page.
The Social authority' of Bing and the Author authority' of Google are designed to analyze the sharing activities involving links of websites and their sky rocketing popularity. To really understand the complex indexing and ranking process we need to go into depth of the sharing method.
Recent or older sharing period can give hints to the validity of a popular site. When a RSS feed is first released it can be important, but as time passes by the likeability decreases. Interesting articles can be in circulation for years though.
It is obvious that something is fishy when one account is promoting few product hundreds of times, rather than normal scenario where one account engaged in liking hundreds of different products.
Search engines may scrutinize the anchor text and the links related to the posted and favored article. It can give away the secret, if an article was genuinely liked or has been tampered with. Following the clicks and other activities of the account can signal, if the link is just given weight or it was relevant for real.
Twitter/Facebook can disclose, if the links were authentic or not by analyzing the friends and followers of that particular account. Spam and illegitimate content will have a distinct set of fans or friends compared to the real time people engaging in social networking. The source of your link can also lead the search engines to the friends and members of the popularized webpage. If the source encouraging a link is a well known authority, the next related sender also becomes crucial.
Search engines have always been many steps forward from the SEOs in tracing and understanding the working of spam and dishonest rank builders. The search engines can check for interactions between the members and friends popularizing the particular link and find out the reality. Valid friends sharing true interests can easily be distinguished by the powerful search engines from the fake page lovers.
The patterns of conversation, sharing activities and history of a particular authority account can highlight the webpage with real or spam content. The search engines can inspect how regular tweets and sharing of information among a group of individuals mean more, than another section rarely interacting online.
SEO and social media networking to promote products can improve a lot, if these ideas are understood well and used for our benefit. The prime aspect of this revelation will show how spam could be involved and affect users with personal accounts. The count of social networking users is reaching beyond millions now-a-days.
Driving traffic to your website has become more competitive and every move on the social media website is being watched closely by the search engines. We can be smart, but it may take a while before we outsmart the geniuses working on keeping the reputation of search engines high.
Web marketing section is improvising itself, beating out illegitimate and spammed content efficiently at a very fast pace. SEOs working religiously along with the search engine traits are happy about this aspect for now. Only time can tell what will be the next big step to promote products online, either the straight approach or a very twisted way.
Author Bio: KPMRS is a free website Ranking monitoring, Keyword Rank checker, Back link tracker, Keyword Position Checker and Social Popularity SEO tool. It tracks search engine positions for keywords phrases on Google, Yahoo, Bing and Monitor your website rankings for different keywords for free.For more information about KPMRS visithttp://www.kpmrs.com/
