subject: Mini Rocketman [print this page] Mini Rocketman Mini Rocketman
Mini was first seen in the 1950's and since it was first brought to the motoring market it has changed in design and feel in many ways. However it has stayed true to its routes from the 50's, at the Geneva motor show the newest concept in the Mini story was unveiled.
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At the show it was not clear whether this new model would make it into production or if it was just a snazzy concept. The bosses have however now hinted that the new Mini Rocketman could actually be put into production. The Mini Rocketman is a smaller more compact version of the existing Mini range and would launch the car into a newer market.
Ian Robertson from BMW sales and marketing said that most of the concepts in the Mini range actually make it into production which throws a huge hint that they will produce the new model for the mass market. He also stated that the team from BMW is "good at looking at the history (of the car) and interpreting a future for it." He also hinted that this was not just a smaller version of the original car. He said that the company is trying to use lighter weight and new components, he also hinted that all members of the BMW group would be initiating the BMW-i technology to their cars. Whilst this new small sized model is a big change for the manufacturer it is thought that the main focus of the brand will still be around its traditional three door and coupe models. The model really does look quite good. Personally I think that when a lot of manufacturers venture into the compact car market the end product can often look clumsy and awkward.
This however is not the case for this model it looks sporty and high end. It would not be out of place in a car show and really made heads turn in Geneva. After the continuing success of similar cars such as the Fiat 500 this new BMW model could see a further growth in this market.
BMW unveiled a new Mini Rocketman concept in Geneva. There has been a huge hint that this small car could hit production. Read our review of the model and its potential impact on the market.
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