subject: Pest Control Business Opportunities [print this page] Pest Control Business Opportunities Pest Control Business Opportunities
There are many opportunities that come with owning a pest control business. For example, you can base your whole business around servicing apartment complexes. Or your could specialize in treating for one certain pest, such as bedbugs. When you first get started, if you try to offer every type of service in every possible market, you will struggle. It is a much better strategy to just focus on one type of service and one segment of the market. That way, you'll get very good at what you do, and your relative presence in that market will be stronger among the demographic you're targeting.
One of the most underutilized forms of a pest management business is partnering with other service businesses. Most pest businesses just put an ad in the yellow pages and wait for calls to come in. In this day in age, if that is your only marketing strategy, it won't be long before you're left behind by the competition.
Think about this... if someone is willing to pay for one service, such as getting their lawn mowed or getting their windows cleaned, chances are that they will also pay for a pest service.
With just a little creativity, you can find ways to capitalize on these customers with only a little bit of extra work. Consider contacting service companies in your area and coming up with an agreement where you pay them a fixed amount for each customer that they refer that signs a service agreement with you.
You could also form agreements with other service companies where you sell bundled packages to new customers. For example, instead of just getting their house sprayed for bugs each quarter, a lot of customers would love to have their windows washed each quarter as well.
Another idea is to offer to pay for fliers to be designed and printed for them, as long as you get to dedicate 25% of the flyer to promoting your service.
Once you start thinking of creative ways to market your services, you'll find there are endless ideas and ways to get your message in front of targeted customers that will love your service.
