subject: What do we obtain from an IT trade show? [print this page] What do we obtain from an IT trade show? What do we obtain from an IT trade show?
According to statistics, in the United States, companies there spent nearly as much as 20% of their annual funds for marketing on industry events or what we call "in person" events. This happened in 2010. The chief target of an IT trade show is to yield leads. Such leads that will be transformed into increase in sales. Or more appropriately referred to as return of investment. This is other than getting that much exposure for your goods and services, whether for enhancing the pre-existing products and services or for promoting the new ones. Additionally, firms can benefit from industry events by keeping up to date with the most up-to-date development in the field, get acquainted with the competitor's strategies and look after associations with already present clients and / or begin associations with would-be ones.
Corporations shell out a relatively significant amount of money to join or hold industry events. They would spend for several things including the rental of the presentation area, the special gifts or the freebies, the exhibitor costs, the registration fees. This is in addition to those staff that would man the sales space or deal with some other task in the show and not spend some time getting work done in the office. It is only but plausible to think about return of investment.
Regardless of this, statistics would report that there are still around seventy to eighty percent of leads that do not get any follow up. This is in spite of the fact about eighty six percent of marketer's claims that they go and participate in an IT trade show for the main goal of getting leads.
How this does take place, you would say? Or more appropriately, why does this happen? What is the rationale that a business would allow this to take place? One of the reasons may be is that the firm is not fully equipped yet with regards to solutions on how to guarantee to make that return of investment by joining trade shows. It may be because they lack the skills or the knowledge. Another very simple motive could be that they have not opted for particular ways that would make sure of the return of investment of the company. This walking blindly in the darkness of some firms can be lessened through the aid and know-how of those who have engineered accurate methods that would assure that return of investment.
Several of the tactics to do this are through sales follow up with outstanding care put on the timing, filtering repetitive and untrained possible clientele from those with potential therefore could be worth the time investing in, a team of skilled telesales industry experts who will be there to partake in the current training and development programs. Not to mention, a straightforward yet very effective weekly review of the project on hand to monitor progress and pinpoint areas for progress.
So if you or your company is going to participate in an IT trade show bear in mind the goals of joining one and not lose sight of these. This is what is especially required. This is of course aside from the actions and other steps taken to ensure the return of investment. If there would be any likelihood that you or your company is not that set to control and execute a system that is exact and stringent such as this, it would be ideal to make use of the solutions of the industry experts.
