subject: In-house And Outsourced Telemarketing: The Pros and Cons [print this page] In-house And Outsourced Telemarketing: The Pros and Cons
Outsourcing your B2B telemarketing needs is a great way to cut back on expenses. Also, with the use of lots of telemarketers, companies such as these can be fast in getting you sales. A third party firm like this is very capable of making many calls, up to a thousand, in a single day. Being able to do it in such a short span of time and getting fast results is one of the reasons why people outsource. However, firms like these also have a down side to them. Some of them have telemarketers who lack the necessary skills to make sales; some of them are poor in conversational abilities and just read from their assigned script. If this is the case, then you wouldn't be making that many sales, and the pitch itself will sound less convincing if not uttered with confidence. Prospects don't want to be hearing stuttering or nervous people; this greatly reduces the chance for success. What you need are people confident enough as if they themselves work for you. Another negative trait is that sometimes, outside firms don't have good leads. Sometimes, you yourself will have to provide B2B leads for them just to get you business. If this happens, you might as well just have your own in-house call center to do it for you.
In comparison to having your own in-house staff, it may really seem like a cheaper deal to go with outsourcing. However, having letting your own people do it also has its merits. To start, in-house staff works directly for you. This means that they can be trained to work with your product/service and learn how it works. With this, they will be able to better explain to prospects how you work as a company and what you can offer. Product training is essential and who better to learn it from other than the source. Next, it'll be easier to manage them since they are immediately accessible. Implementing major changes into the script or tweaking their performance will be easier this way. The only down side to the whole idea is that it will take time for the whole operation to be fully effective in bringing you sales. Training takes time and it could instead have been time spent making you money. Another is that you'll need to have your own in-house call center. This will mean that you'll need to spare some office space, something you might not have. Sometimes, you may even have to have one constructed just for that sole purpose. Their ability to make a certain number of calls is also hampered to the limitations in the number of staff you can hire.
As you can see, both outsourcing and in-house B2B telemarketing both have a good and bad sides to them. But even if that is the case, B2B telemarketing still excels in bringing in sales/deals for your company. Provided with good B2B leads, any skilled telemarketer can do their job well. There you have it, in-house and outsourced B2B telemarketing. The choice is yours, whichever you pick. Rest assured, though, it's a chance worth taking.
