subject: Distinct Characteristics Of Pay Per Lead Telemarketing [print this page] Distinct Characteristics Of Pay Per Lead Telemarketing
Telemarketing has probably been written about, researched formally and informally, and discussed for incalculable times. There are always mixed reviews, as with all topics. There are those that throw unflattering words while others stand up for the good side. Much has been said and argued, but in the end, the truth that telemarketing is a good tool cannot be buried. On the other hand, there are many business organizations that are in need only of a small number of sales leads. This may be due to the nature of the business, size or capacity of the company. With the need for telemarketing to generate a modest count of qualified appointments, buying leads on a pay per lead model was conceived.
It does not come as stunning to know that there are many businessmen who are clueless about pay per lead telemarketing. But the only thing that separates this method from the usual outsourcing of lead generation is its payment model. As the name suggests, it is using a cost per lead basis as opposed to the package price tag attached with the normal program. Furthermore, sales leads are pre-qualified and are segregated according to the industry where they belong.
With this addition to the growing family of outsourcing, what do clients of outsourcers expect from pay per lead or pay per appointment? Specifically, what characteristics set it apart from other lead generation weapons? Can it really be a big help for those that cannot afford to contract for a large campaign? Or is this another scam in disguise that feeds on the money of the clients? Well, these questions can be best answered by learning the attributes that pay per lead telemarketing possesses. And this roster of abilities is enumerated as follows:
Speed. Of course, small requirements mean faster process from the leads provider. After all, speed is a variable that has a direct relationship with the number of prospects. It would not take more than a month or two to finish the task since leads, as stated earlier, are already pre-qualified. Once the client is inclined to buy leads, an appointment is then set-up.
Precision. Another implicit benefit of demanding a modest number of leads is accuracy. And since pay per lead is based on the quality of appointment, telemarketers are doing all they can to warrant that the appointments scheduled will most likely lead to closed sales. A failed appointment is then replaced with another one.
Cost-Efficiency. Talking about financial aspects, pay per appointment is a helping hand for firms that have limited budgets for lead generation campaigns. Since, running their own programs proves to be more onerous, buying leads will provide succor for firms that can only pay for small quantity.
Goal-Oriented. Two of the many marketing goals are achieved through pay per lead. First, this technique generates qualified appointments. And second, it involves moderate cash outlay.
Although these qualities can be found in pay per lead telemarketing, it is still more important that clients exercise extreme caution in selecting a leads provider. No firm can afford to lose its limited resources just because it trusted the wrong partner.
